A proposed new London landmark

Promotional video for LSX, imagining the immersive experiences that could feature within the visitor attraction.

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We’re sharing our ideas for the future of this site

Drawing inspiration from the West End’s cinema and theatre heritage, the proposals aim to strengthen Leicester Square’s role as a major cultural and visitor destination, creating a development that better reflects the importance of one of London’s most vibrant and internationally recognised locations.

Below is a snapshot of the benefits the proposals could bring and what we heard through our public engagement, with more detail available across this website.

London Leicester Square. Crowds of people walking on a busy city street with tall buildings, including a Burger King, and the Odeon Cinema sign, under a clear blue sky.

Supporting London's visitor economy

1.9
million

potential annual visitors

985
Additional

full-time equivalent jobs

£48
million

net additional visitor spending

What we heard

Through our public engagement, we heard from 772 people.

80% of respondents said they were excited, very excited or interested to learn more about the proposals.

Most respondents were Londoners who live, work in or regularly visit Leicester Square, sharing the view that it is an iconic destination with the potential to become something even more ambitious on the global stage.

Read the public engagement results

Learn more about the proposals

Browse the pages or use the quick links below to find out more about the plans, the site's history, why change is needed, and our vision for the future.

Proposed LSX Development. A bustling city street at night with bright neon signs, shops, and people walking under a dark sky.
Proposed LSX Development. A building with the words "Samuel Whitbread" and "Zodiac Bar" on it, featuring a curved glass facade and multiple floors, with large windows and a pinkish hue overlay. Overlaid text says "The History" in white.
Proposed LSX Development. A busy city street at sunset with a pink and purple sky, tall buildings, and many people walking and shopping.
Proposed LSX Development. A modern greenhouse with a curved glass roof and large entrance doors, with people walking in front and mountains in the background. Text overlay says 'The Vision'.